Hauling Business Doubles in Size with Magneta

A Case Study

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A Bit About We-Haul

We-Haul Disposal Services Inc is a bin rental, junk removal and demolition company serving Toronto since 2007. Marc started with just a pick-up truck, hauling construction debris and garbage for his neighbours and construction friends. Today he has a fleet of trucks with state-of-the-art equipment, knowledgeable staff and reliable service. He’s ready for more growth.

After 6 years of working with many marketers and being unhappy with the results, he finally met Alena from Magneta, and his business soared.

Website Overhaul

Marc needed an overhaul of his existing site. The website wasn’t user-friendly, it was bursting at the seams with too much information that users did not read, and there wasn’t a clear call to-action. He didn’t look like a professional company that people can trust.

Magneta rebranded his logo, structured the site so that users can easily scan and understand exactly what it’s about. We made his prices visible in order to reduce the number of repetitive inquiries. In order to further personalize the site, we included pictures of his fleet and team so that people know exactly who to expect when they book with We-Haul.

An example of a social post

Social Media Services

We-Haul gets a lot of business through Instagram which is why social media management and advertising was so important to Marc. To boost engagement, increase calls and to get more followers, we:

Video Production

Marc wanted to show the behind-the-scenes of his projects so we shot several videos together that we later posted on his website and Instagram. 

He loves to volunteer, so we shot his 5-day journey of cleaning up the Humber River in Toronto during COVID-19. This series ended up flooding him with calls and he became a local celebrity.

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Results

“Since we’ve started working with Alena, we’ve doubled our fleet of trucks, as well as the containers we rent. Our demo service has expanded, and I’ve had to employ more people.

It’s been almost just difficult keeping up with the work, my hardest part is just managing it all, which is a great thing.”

We-Haul Team

Within a Year:

1
New Trucks
1
New Bins
1
New Employees
Alena from Magneta and Marc from We-Haul

If You Want to Grow, You Need the Right Marketing

You can’t keep relying on word-of-mouth, it’ll only take you so far. If you’ve tried doing marketing yourself and just want someone to do it for you so that you can take care of sales and execution, then you need to outsource digital marketing.

You need to focus on what you do best, you shouldn’t be thinking about Instagram and websites, let us handle that for you.

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We-Haul 10 Yard bin
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