Social Media Management

Build an audience by letting us manage your Facebook & Instagram accounts.

Social Media management company

Social media is essential to the construction industry

Take Your Social Media to The Next Level

Whether you’re a promising start-up or a small local contracting business, you need to be on social media.

Social media platforms help make your brand more accessible to existing and future customers. Customers are doing their research on social media, looking for recommendations, inspirations and contractors that can handle their projects. 

If you’re not front and center, showing off your expertise, you’re missing out on opportunities.

Drive Engagement with Social Media Services

The construction industry has been very hesitant to fully embrace social media. Social media keeps the world connected. Your customers are online, you need to be too. Work with Magneta to help build and maintain your online presence so that you can focus on what you do best.

Here’s what you get with our services.

Dedicated Account Manager

Dedicated Account Manager

Make the most out of social media by working directly with one Account Manager.

Creative Graphics

Creative Images & Graphics

We'll create branded, eye-catching images (including carousel posts) & will enhance any pictures that you send to us.

Local SEO Services

Social Media Account Audit

Get your social media accounts audited by a pro who will review your past posts, user engagement and competition to identify areas of opportunity.

Marketing Consulting

Monthly Consultations

Hop on a call with your Account Manager to discuss content ideas and the performance of existing posts.

Social Media Advertising Services

Profile Optimization & Hashtag Research

Your profiles will be optimized with the latest best practices in mind. The appropriate hashtags will be used with each post.

Get Local Leads

Social Media Strategy

We'll help you increase brand awareness and social media leads by developing a realistic and achievable social strategy for your business.

Interested in running social media ads?

Social Media Advertising

Struggling to Come Up with Content?

Tired of squeezing in time in between jobs and your personal life to engage on social media? Not sure what to post on a consistent basis?

No worries, we’re here to take social media off your hands. We’ll help you put your best face forward on social media to attract new customers and engage with existing ones.

We’ll design custom graphics and will enhance any pictures that you send us. We’ll even teach you how to take a proper photo. Here’s what we’ll be posting:

Social media marketing construction

Social Media Management Pricing

Our social media management services are on a month-to-month basis, payable at the beginning of each month. Prices exclude ad spend for boosted posts.

No contracts, cancel any time.

Starter

$ 425
/month
  • Social media account audit
  • Facebook & Instagram
  • 2 posts/platform/week
  • FB & IG stories
  • 1 Instagram boosted post
  • Daily monitoring
  • Profile optimization
  • Custom graphics/photo editing
  • Monthly reports

Engaged

$ 625
/month
  • Social media account audit
  • Facebook & Instagram
  • 3 posts/platform/week
  • FB & IG stories
  • 2 Instagram boosted posts
  • Daily monitoring
  • Profile optimization
  • Custom graphics/photo editing
  • Monthly reports
Popular

Obsessed

$ 1,200
/month
  • Social media account audit
  • Facebook & Instagram
  • 4 posts/platform/week
  • FB & IG stories
  • 3 Instagram boosted posts
  • Daily monitoring
  • Profile optimization
  • Custom graphics/photo editing
  • Monthly reports
How it Works
How it Works

Once onboard, here’s our process on how we get the ball rolling with social media management for your construction business.

A discovery call is scheduled to discuss the intricacies and details about your company and competitors.

We’ll extensively go through your Facebook and Instagram accounts to see where you’re at.

We’ll identify areas of improvement, the best hashtags to use and establish a game plan.

You’ll need to provide us with your credentials in order for us to optimize your profile and post on your behalf.  

At the beginning of the week, you’ll receive a file that contains creatives along with captions to be posted that week. We’ll need your approval to proceed. You can request changes during this time.

We monitor daily how your content is doing, respond to comments and messages, and engage with your followers. 

With your permission, we follow people who are your target audience, we engage with those you follow and monitor your competition.

We will boost the best performing Instagram post(s) at the end of the month in order to get you more followers and inquiries. Our pricing excludes ad spend for boosted posts. Check out our FAQ below for more information.

Get a monthly report on the performance of your social media strategy. See insights on followers, reach and engagement.

Examples of Posts

A few examples of custom graphics that were created for construction clients

Social Media Management FAQ

We monitor your direct messages, comments, likes, shares on a daily basis.

We spend an hour a week going on your news feed and liking and commenting on accounts that you follow.

We will also follow up to 10 accounts/week that fit your target market.

For general questions, we can respond on your behalf to direct messages or text you whenever there is an inquiry. This is purely up to you.

In summary, we truly take social media off your hands.

In order to have an amazing social media profile along with great content, we need to work together.

At the beginning of each week, we will ask you to send us photos of your job sites along with a brief description of each project. We will edit these photos, write captions and post on your behalf at an appropriate time. We’ll make sure you look good online! 

We will mix up the content by designing branded posts for promotions, news, behind-the-scenes, etc. Everything will require your approval prior to posting so that you have control of your image.

A boosted posts is a regular Facebook or Instagram post that you pay to reach a wider audience. This ensures that your content is seen by people that resemble your target audience. This feature also provides you with free audience research, allowing you to target specific demographics that respond well to your posts.

Aren’t you tired of trying to figure out the latest Instagram features or staying up late liking other people’s posts in hopes of some engagement? If you’re scratching your head trying to come up with post ideas, then working with an agency can get you peace of mind.

By handling your social media over to us, you’ll:

  • Get industry-leading expertise
  • Improve time management
  • Have a professional looking profile and engaging content
  • Encourage repeat purchases
  • Maintain customer loyalty
  • Increase social media marketing ROI

A good rule of thumb for any industry is to post at least 3 times per week.

The posts should be a mix of promotional and informational content. Entertaining and educating your audience is the best way to build your social media network.

Social media ads are a profitable and versatile advertising channel that give you the flexibility to build specific campaigns on social media to meet a selection of different goals, at a low cost.

In order to run social media ads, you need to set up a Facebook Ads Manager account which connects your Facebook & Instagram profiles under one roof. You have greater control and customization options when setting up these ads (think Google Ads).

With boosted posts, you’re just selecting a post from your profile and giving it a financial boost so that it’s shown to more people. There are many limitations when selecting your desired audience and often enough, the costs are a tad higher than social ads. 

We recommend using both methods to help increase your follower count and to drive traffic to your website.

If you’d like to run social media ads, check out our social media advertising options. 

Let Us Take Social Media Off Your Shoulders

Build an engaging and growing social media presence by letting us handle your accounts. Get in touch with us to learn more.
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