Unlock the Power of Social Media: Why Google Ads Alone Aren’t Enough for Lead Generation
As the owner of a construction company, your first focus is generating leads that will assist you bring in new clients and consumers. While Google Ads can be an excellent strategy for gaining awareness, it’s equally vital to remember that social media can be a valuable resource for growing your brand.
In this post, we’ll look at how a construction company owner might augment lead generation efforts using social media marketing in addition to Google AdWords.
Instagram is one of the most popular social media channels for construction business owners to use. Instagram is a graphically-oriented platform where businesses may present their work in an engaging and visually appealing manner. Boosting posts is one of the best ways to use Instagram to enhance lead generation efforts. When you boost a post, you are essentially paying Instagram to show it to a wider, more focused audience.
This is an excellent method for ensuring that your information reaches those who are truly interested in what you have to offer. When creating an Instagram post, make it visually appealing and include a call-to-action.
Facebook is another social media network that construction business owners may use. Facebook is an excellent platform for developing customised ad campaigns that will assist you in reaching your target demographic and generating leads. You may use the Facebook advertising Manager to design advertising that are targeted to your exact target demographic, ensuring that your ads are seen by individuals who are more likely to be interested in your services.
When designing your ad campaign, use high-quality graphics and language that is clear and succinct.
You can also retarget those who have already interacted with your material on Facebook. If someone has already visited your website, you can use Facebook retargeting advertisements to show them material relating to the sites they’ve already seen. This can be an effective method of bringing customers back to your website and keeping them engaged with your company.
Influencer Marketing
Collaboration with influencers is another excellent strategy to enhance lead generating efforts via social media. Influencers are persons with a strong social media following who can help you get your message in front of a larger audience. By collaborating with influencers, you can use their audience to advertise your company and generate leads. Ascertain that you are collaborating with influencers who are relevant to your sector and have a huge and engaged following.
Don’t forget social media ads when it comes to supplementing your lead creation efforts. Instagram and Facebook are excellent tools for reaching your target audience, and you can generate a continuous supply of leads by creating visually compelling content and utilising the capabilities provided by these platforms. Social network advertising, when combined with Google Ads, can help you take your business to the next level.
