How it Works
Here’s our process on how we set up social media advertising for your contractor business.
An introductory call is scheduled to discuss the intricacies and details about your company and competitors.
We also go over any promotions, seasonal services or specialized content that you wish to promote. If you’re not sure what will work, we will make suggestions.
We’ll extensively go through your Facebook and Instagram accounts to see where you’re at.
We’ll identify areas of improvement, the best hashtags to use and optimize your accounts. We want to ensure your accounts will captivate viewers and will provide the information necessary for them to make informed decisions.
You’ll need to provide us with your credentials for your Facebook & Instagram accounts.
You can run ads on both platforms with Facebook Ads Manager. We will setup an account using your credentials and will add ourselves as users. This ensures you have 100% ownership of the account.
To reduce bounce rate and increase the number of inquiries from ads, your website design needs to be on point.
We’ll come up with a list of suggestions on how to improve user experience and content. You can implement these yourself or have your developer do it for you. For an extra fee, we can do this for you as well.
Based on our initial discussion, we’ll come up with an advertising strategy. Our team will design branded graphics and will set up the campaign based on industry best practices.
It takes some time for the platform’s algorithm to gather data on your campaigns. Each week, we’ll review the results and make adjustments to decrease cost-per-click and increase engagement. We will respond to any comments on your behalf.
Get a monthly report on the performance of your social media strategy. See insights on impressions, cost-per-click, amount spent, etc.