Are We a Good Fit?

Frequently Asked Questions

Are We a Good Fit?
  • Who is Magneta Marketing?

    Magneta Marketing Agency is a Toronto-based digital shop for all your website design, branding, video and digital marketing needs. We work with small-to-medium sized Canadian businesses across various industries helping them get the most out of their online presence. We want to make design and marketing available to the little guys looking to grow.

  • What can I expect working with Magneta?

    We're here to help make your business more successful. By working with us, you can expect a transparent partnership. We're honest about our expertise and the results that you can achieve with our services. You'll have access to your very own Business Center where you can browse all of our services, keep up-to-date with the status of projects, track your ROI, reach out to support, and more.

  • What's the difference between you and the 5 other guys trying to sell me digital solutions?

    The advantage of working with us is that we know what we're doing, we're transparent, and want to ensure that you use the services that are right for you. We have an entire team working for you. There will always be someone there to assist you with whatever you need. Unlike the other guys, we're available after hours until 7 pm.

  • Do you sign contracts with your clients?

    For web design services and videography, we sign contracts with clients. The agreement will outline all project deliverables along with a cost breakdown so that we're on the same page. We would also require a 50% deposit to begin any web design and video projects. For branding, design and digital marketing packages, we do not have any contracts, and you can cancel at any time. If you would feel more comfortable with a contract, we can provide you with one. Also, you will have full rights to your website.

  • What is SEO?

    Search engine optimization (SEO) simply means setting up your website (on the front and back end) to help you get more traffic by being crawl-friendly. SEO tells search engines what you're all about and ensures your site is up-to-date with Google's evergrowing criteria for ranking sites. Optimizing your website for search engines makes it easier for these qualified leads to find your business.

  • What is Digital Marketing?

    Digital marketing is the umbrella term that includes all marketing efforts that target Internet users. By leveraging digital channels such as search engines, social media, email, and other websites, digital marketing helps businesses connect with customers and prospects.

  • What is a Snapshot report?

    The Snapshot Report is an automated online assessment tool that gives you insight into your business' online marketing performance. Uncover your business' performance in six categories: listings, reviews, social media, website, digital advertising and SEO.

  • What are social media ads?

    Promoted posts that you see on your news feed on social media are paid social media ads. You can tell that it's an ad as it'll say 'Sponsored' under the Page name. Social media platforms like Facebook help you target your ideal consumers by segmenting demographics, which helps you drive more relevant traffic to your website. You can create photo and video ads. Facebook photo ads work well for showcasing new products or services. Facebook video ad options range from short mobile video ads up to 240-minute promoted videos designed to be watched on desktop. With so many options, it's critical to have solid goals and understand who your target market is and where your content will reach them.

  • How long does it take to see results with SEO?

    Good organic SEO can't be done overnight, it takes time. Many of our clients start to see their rankings rise within 3-4 months. In fact, 86% of our small business clients reach the 1st page of Google after 6-9 months of SEO services (when implementing our recommended keywords). We provide total transparency into all of the work we perform through our custom reporting dashboard. You'll be able to see every single SEO action performed. You can track how every dollar of your campaign gets used, as well as monitor keyword movement and overall performance.

  • What's the difference between a Wix website and a custom WordPress website?

    By far, the biggest difference between Wix and WordPress is that WordPress is a standalone software that you need to install (or have installed by a third party) on a web server. Only then do you get to use it as the software running your site. It comes with a powerful content management system (CMS) where you can upload blog posts yourself. Some website-building skills are required to launch a website with WordPress. Over 455,000,000 websites worldwide are on WordPress.

  • Why can't I create my own Wix website?

    Yes, of course, you can do that. Simply visit the Wix website, select a template, a monthly package and the world is your oyster! It sounds easy, but when it comes to structuring your site for user-friendliness, writing copy, selecting the right colours and images, it can be overwhelming and time-consuming, especially if you've never done it before.

    Having a professional work with you to design a Wix website saves you time and ensures your website speaks to your prospects. The site is designed from the perspective of your target market and what they need to know about your business before making a decision. You have 3 seconds to captivate your audience; we make sure your website does just that.

  • How much should I expect to pay for a Wix website?

    Wix websites are a great option if you need something simple like a landing page or a microsite of less than 3 pages. Our Wix website design services start at CAD $1,250 and include copywriting. A 50% deposit is required to begin the project. Schedule a 10 min call to go over all options. Please note that our pricing doesn't include a monthly fee payable to Wix for using their services. For the year, you can expect to pay around CAD $250. We will set you up on Wix so that your credit card is charged automatically, and you are the sole owner of the site.

  • How much should I expect to pay for a custom WordPress website?

    The cost of a custom WordPress website depends upon the structure, complexity, number of pages, custom graphics and any specific features that you may need. Our web design packages start at CAD $5,250 and require a 50% deposit to begin the project.

    To get a better idea on how much your site will cost, please use our website calculator.

  • Why should I invest in a custom website?

    Building a custom WordPress website gives you the flexibility to control the way you present yourself online based on your needs and creative imagination. If you wish to truly stand out, like with most things, uniqueness and customization is the way to go. Though it does involve an initial investment, a custom website will serve you in the long run as it's built with on-page SEO and branding in mind. We do not produce cookie-cutter websites, all designs are one-of-a-kind. You will have full rights to your website.

    To get a better idea on how much your site will cost, please use our website calculator.

  • I get my business by word of mouth, do I really need marketing?

    We know that most buying decisions are made before consumers ever enter the store. When was the last time you went out of your way to a store just to browse? This rarely happens outside shopping malls, and even then, most people go because they are looking for something specific.

    Word of mouth will get you business, but how long can you rely on this for? Having an ongoing strategy prepares you for the long-run and will help to fill in your sales pipeline when you're not getting any leads by word-of-mouth.

  • I can't afford any digital marketing services right now, what should I do?

    We understand that everyone has a budget that they're working with and sometimes, marketing falls at the back of the line. We have many affordable options for SEO and advertising that can fit within any business owner's budget, just give us a call as we have the flexibility to mix and match services to build a customizable package for your needs.

    If you still would like to try the DIY approach, we recommend optimizing your website based on Google's recommendations, creating a Google My Business profile and asking your existing happy customers to review you on this profile. This will help prospects find you easier online and will build credibility. Optimizing SEO, paired with Google search ads, is the best way to generate more traffic and qualified prospects. You can do this on your own if you have the time to learn how. Working with experts is a safer approach to help save you time and maximize your marketing budget.

  • My relative/friend does my marketing for me, why should I outsource?

    A common misconception is when business owners think that having a friend/family handling their social media is enough. We are not here to replace your existing solutions but to enhance what you are already doing. We want to ensure that you are getting the most out of what you are already doing and to improve the chances of connecting with new customers.

    Blood is thicker than water, so we don't want to make you feel like we are going to replace your family or friend, but we are here to work with you to ensure success. Our solutions also allow you to monitor what they are achieving to ensure it aligns with the business' goals.

  • I've been scammed before and fell for empty promises, how do I know you'll deliver?

    We know the feeling, and as a small business, we understand the importance of using every dollar to its maximum. With Magneta, you'll have access to your very own Business Center where you can keep track of all tasks, approve items that need your review, monitor ad campaigns and ROI and more. We believe in honesty and transparency, which is why we won't recommend a marketing package to you if it doesn't help you grow. We're here to be your growth partner and to help you get your business in front of your prospects.

    Our digital marketing team is Canadian-based and is here to help you any time. Upon sign up, you'll work with a Marketing Account Manager who will learn more about your business and goals. We also have many resources to familiarize you with marketing and our services. If you're not happy with our services, no hard feelings, you can cancel our marketing services at any time.

  • What's your pricing like in comparison to your competitors?

    We tend to fall in the middle when compared to our competitors without compromising quality and value.
    Keep in mind that we can also mix and match services to create a package that will work with your budget.

    To get a better idea on web design and marketing costs, please use our digital services calculator.

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