Pay Per Click (PPC) Advertising

For construction businesses looking to grow quickly

Pay Per Click Advertising for Construction

The top 3 search results get 46% of all clicks

Get Instant Leads with Google Ads Management

Google Ads (formerly known as Google AdWords) is the most popular pay per click advertising strategy in the world. 

For construction businesses that want a flow of leads during low and high season, PPC ads are the quick solution. By showing up at the top of search results, search ads bring more attention to your business and get your phone ringing off the hook.

The Benefits of Advertising on Google

What happens when your referrals run dry? PPC advertising can provide your construction business with consistent leads so that you’re never scavenging for the next project. 

Instant Traffic

Instant Traffic

Search traffic has one of the best conversion rates for most websites and is more likely to convert than other sources of traffic.

Hot Leads

Hot Leads

Reach the right people when they are actively searching for what you have to offer.

Local Audience

Reach a Local Audience

For local searches, ads claim 25% of all search result clicks. Run ads that target your exact service area.

Compete Online

Compete Online

If you're not advertising in Google, you're passing along sales and market share to your competitors. Search ads let you compete even with the big dogs.

Pay Per Click Advertising

Pay Per Click Not Per Impressions

Pay only when people click on your ads not what your ads are seen in search results. Pay for results.

Measurable Results

Measurable Results

Keep track of your return on advertising spend and see which ad placements are driving the most return.

Play Video about Arturo Testimonial

I have the freedom to choose my clients

5/5

“I had some skills and I didn’t know how to market myself. After working with Alena, I moved to the next level. If you’re looking to improve your sales and get better clients, I’d definitely recommend her.”

Arturo Jose Rodriguez, Owner/Operator, Husband 4 Hire Handyman Services

Interested in a long-term lead strategy?

Search Engine Optimization

Get Calls from Qualified Customers

Put your services in front of potential customers who are doing their research on Google. With PPC advertising, you get fast results while maintaining full control of your paid search efforts. With the right setup, you can start seeing increased traffic, online leads, and phone calls from the right people.

Stop relying on word-of-mouth and add paid search campaigns to your marketing strategy that are guaranteed to boost sales.

PPC Management Services for Construction

Google Ads Management Packages

Let us handle your Google Ads campaigns for you and position your brand at the top of search results.

Initial investment includes the setup fee and the first month’s management fee. Prices exclude ad spend, you will be charged directly by Google. You retain 100% ownership of your account.

PPC Basic

$ 225
/month
  • No contracts
  • Setup Fee: $400
  • Ad Budget: $500-2,000/month
  • Keyword research
  • Landing page optimization
  • Up to 6 ad groups
  • Up to 60 keywords
  • All extensions
  • Google Analytics Integration
  • Daily monitoring & tweaking
  • Monthly reporting

PPC Growth

$ 450
/month
  • No contractors
  • Setup Fee: $550
  • Ad Budget: $2,001 - 5,000
  • Keyword research
  • Website optimization
  • Up to 12 ad groups
  • Up to 120 keywords
  • All extensions
  • Google Analytics Integration
  • Daily monitoring & tweaking
  • Monthly reporting
  • Remarketing Ads
Popular

PPC Enterprise

15%
of monthly ad spend
  • No contracts
  • Setup Fee: $750
  • Ad Budget: $5,001 - 8,000
  • Keyword research
  • Website optimization
  • Up to 24 ad groups
  • Up to 240 keywords
  • All extensions
  • Google Analytics integration
  • Daily monitoring & tweaking
  • Monthly reporting
  • Remarketing Ads
  • Display Ads
How it Works
How it Works

Ready to get started? Here’s our process for setting up your PPC campaigns. 

A discovery call is scheduled to discuss your goals, marketing strategy and competitors.

To craft unique campaigns for your business, we’ll need a bit more information. We’ll send over a questionnaire for you to fill out in your own time.

We’ll also provide you with a list of suggestions that you’ll need to make to your website to improve user experience. If your website doesn’t speak to your audience, Google Ads will be ineffective.

You’ll need to provide us with your credentials in order for us to open a Google Ads acount and setup your campaign.

We perform keyword research to understand your customers’ search behavior and predict which keywords they are likely to type into the search box.

We identify your target keywords. We focus on high-volume, low competition search terms that have the potential of providing you with lots of traffic at a lower cost.

We’ll setup your campaign depending upon the package you chose. You will have full ownership of your campaign and can login to monitor progress at anytime.

We monitor how your campaign is doing and make any adjustments to negative keywords, bid amounts, copy, and more. We ensure that you’re not throwing money away on irrelevant keywords.

Get a monthly report on the performance of search campaigns. See insights on impressions, CPC, extensions, clicks, top performing keywords and more.

Google Ads Management Questions

PPC (pay per click) advertising is an online advertising model used to direct traffic to a website for which advertisers pay a publisher, such as Google, whenever the ad is clicked. This model has been around for over 20 years. This is a quick way to get more traffic to your website or local office.

It’s hard to find concrete statistics online that state how much the construction industry can expect to pay for a click with search ads. Of course, these numbers would also differ for residential versus commercial construction.

However, based on our experience working with the residential construction industry, $3-18/click is what we’ve come across, varied by service promoted. Services such as demolition, concrete finishing, roofing tend to be on the higher end. Our job is to find high volume, low competition keywords to decrease that cost per click.

For the construction industry, we recommend starting at $500/month.

Think of it this way, if you’re selling a high-ticket service that would cost a client thousands of dollars, you can’t expect to pay the bare minimum to get such clients. 

Keep in mind that your ads budget can always be adjusted according to your lows and highs.

SEO’s main objective is to improve your search ranking position in search engines like Google or Bing. The main focus of Search Engine Optimization is to generate ongoing organic traffic by implementing holistic SEO tactics. Google uses over 200 factors to analyze your online reputation so a good SEO strategist needs to be up-to-date with the latest algorithm updates for your site to rank well.

Pay per click (PPC) advertising focuses on advertising your website by paying a certain amount of money for specific keywords, or in other words, the search terms that people use when looking for your services. How much you pay determines where your ads show up. A good PPC strategist will find high-volume, low-competition keywords for you to rank for so that your ad will appear at the top of search results.

While both methods are effective, it takes time for a business to see results with SEO whereas with PPC, you can see results right away. SEO is a much more cost-effective solution in the long-run which is why we recommend both SEO and PPC advertising for businesses who are looking for a higher ROI.

There are a lot of things we need to do prior to setting up your campaigns. This is to ensure that your Google Ads campaigns are set up properly and your website is optimized for user-experience.

We don’t want you spending money on marketing to have users immediately leave your website because information isn’t clear, unpleasant to look at, or hard to navigate. 

Our setup fee covers:

  • Website recommendations
  • Competitor research
  • Keyword research
  • Account & campaign setup
  • Ad copy

No, we don’t offer free trial periods as setting up campaigns take a lot of time and resources. Imagine a customer asking you to demolish a wall for free, and only then they’ll decide whether to choose you for their project. We’re a small business and can’t afford to take on free work.

For marketing agencies that do offer free trial runs, be wary as they may be using the same templates for all accounts, whereas we start from scratch with each client.

Fill Your Pipeline with Leads!

Do you have a PPC strategy in place? Get in touch with us to learn how search ads can increase sales opportunities for your business.
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