The Importance of On-Page SEO Services
If you don’t implement on-page SEO strategies, search engine crawlers might not crawl your content. And if they don’t crawl your pages, it’ll be impossible to rank for your targeted keyword phrases.
Why is this necessary? Without being crawled, your pages can’t get indexed. And if they never get indexed, Google will not know how to rank them. 93% of online interactions begin with a search engine, so your website must please the algorithm.
You can try every SEO method known to man and still fail. On-page SEO services act as a guide to show the search engines which keywords you’d like to rank for.
4 On-Page SEO Tactics That Boost Search Engine Rankings
Some people might tell you that there are more than four on-page SEO factors to focus on to improve search engine rankings. We believe these four outlined below are the most important of all, as it can get overwhelming. Just focus on these areas, and your SEO rankings will exponentially increase once you’ve made these changes.
1. High-Quality Content Is King (Don’t Forget It)
You always need to keep a few things in mind when publishing content for the web. Remember, you aren’t just writing for your website visitors.
You’re also writing for the search engines. In particular, you’re writing for search engine bots that crawl web pages. There have been 11 core Google updates since 2013, but high-quality content remains one of the most crucial ranking factors.
To publish excellent content that Google bots love to crawl, keep in mind that you should always have:
- Unique content
- Exclusive original content (created expressly for your website)
- Content containing written text (not just images and videos)
- Well-researched content
- Useful content (and easy to understand)
- Unbiased content
- Long-form content (best for top page #1 search engine rankings)
At Magenta Marketing Agency, we focus on appropriate page title and meta description optimization. Why focus on these areas? Without the right meta tags, search engines could accidentally “read” your page wrong. The search bots might mistake your page’s intent while crawling your site.
Google bots want to understand your web pages. It’s their only job. So give them exactly what they need to understand better and properly rank your pages in the search engine results. With a little luck and plenty of hard work, we’ll have your site ranking at the top of Google in no time.
Page Title Optimization Recommendations
- Begin page titles with targeted keyword phrases
- Make your titles short and descriptive
- Use power words and numbers in your titles
- Exclude adding your domain name to page titles (Google does this for you)