The marketing rule of seven states that a potential customer must see or hear your marketing message at least seven times before taking action and making a purchase. This rule is based on the idea that it takes multiple touchpoints for a consumer to become acquainted with and trust a brand. Trust and familiarity are especially important in the construction industry, where large projects and significant investments are involved.
Consistent branding is one of the most effective ways for construction companies to apply the rule of 7. The use of the same colours, logo, and messaging across all marketing materials, from business cards to the company website, is referred to as consistent branding. By presenting a strong brand image on a consistent basis, potential customers will begin to recognise and remember the company, increasing the likelihood that they will take action and hire them for a project.
Another way to implement the rule of seven is to use multiple marketing channels. This includes using social media, email marketing, networking events, and advertising to reach out to potential customers. Construction companies can increase their chances of reaching potential customers and having their marketing message seen or heard multiple times by using multiple channels.
A construction company, for example, can use social media to showcase their completed project portfolio, share testimonials and success stories, and engage with potential customers. Email marketing can also be used to send out newsletters and updates on their services and upcoming projects. They can also connect with potential customers and establish relationships by attending networking events and industry trade shows. They can also reach a larger audience and raise brand awareness by running targeted advertising campaigns.
Construction companies can also use the rule of 7 by creating and sharing valuable content on a regular basis. This can include blog posts, videos, and infographics that educate potential customers about the construction industry, the company’s services, and how working with them can benefit them. Construction companies can establish themselves as industry experts and build trust with potential customers by consistently providing valuable information.
For example, a construction business can create a blog that covers topics like the latest construction trends, how to plan and budget for a renovation project, or the various materials and techniques they use in their projects. They can also create videos that showcase their completed projects and highlight their services and capabilities. By sharing this valuable information, they can demonstrate their expertise and establish themselves as a reliable and trustworthy source of information for potential customers.
Customer testimonials and case studies are another way to apply the rule of seven. These can be distributed via the company website, social media, and print materials. They serve as social proof that the company is dependable, trustworthy, and has a good reputation in the industry, which can entice potential customers to act and hire the company for their construction needs.
Finally, construction companies can use the rule of seven by providing excellent customer service. This includes responding quickly to customer inquiries, addressing any concerns, and following up after a project is completed. Construction companies can increase customer satisfaction and loyalty by providing excellent customer service, which can lead to repeat business and positive word-of-mouth marketing.
In conclusion, the marketing rule of 7 is a principle that states that a potential customer must see or hear your marketing message at least 7 times before taking action and making a purchase. Construction companies can apply this rule by consistently branding, utilising multiple marketing channels, creating and sharing valuable content, sharing customer testimonials and case studies, and providing excellent customer service. Construction companies can effectively market their business and attract new clients by understanding and implementing the rule of seven in their marketing strategies.
