PPC Tips
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When searching for a service provider in Google, has a business’ Facebook page shown up in search results instead of their website?
Or have you decided on goods or services because a friend referred them or posted pictures of their experience and tagged the business?
There’s no going around it; people are affected by what their friends share and the ads they see across all platforms.
So, how can you generate leads through Facebook? It all starts with an up-to-date business page.
What do people see when they first land on your Facebook page? First impressions count, so let’s make sure your page is nice and tidy.
1 – Upload your logo (keep it as simple as possible) and stay within the dimensions (170 x 170 pixels).
Instead of uploading your full logo, we recommend using just the icon as it’s easier to see. (see the pics below).
2 – Upload a cover photo or a video (820 x 31 pixels) that highlights your services or your company’s values. If you don’t have a graphic artist on site, we recommend using Canva. They have many templates that you can modify to suit your branding needs (many are free). This is a great app for non-technical users.
Some ideas of what to post can be a beautiful photo or drone shot of your latest project, a team photo taken onsite, a professional picture of a product, etc. Take a look at other Facebook pages in your industry to get some inspiration.
3 – Make sure you have keywords in your company name, such as ‘Landscape Company,’ ‘Construction Company,’ ‘Concrete Finisher’ so that people can easily find you on Facebook and know exactly what you do.
4 – Update your contact button. Give potential customers a way of reaching out to you.
5 – Your business page on Facebook must always have the most recent contact information available for your company.
Include the following contact info in your profile:
6 – If you allow incoming messages, make sure that someone can respond to them within 24 hours. During business hours, responses should be as immediate as possible as your response time is visible publicly. Download Facebook Messenger on your phone to receive instant notifications and to respond to inquiries right away.
7 – Your business page can also accept reviews from clients. Always encourage anyone you work with to leave a review of your services AND ‘like’ your page.
Getting reviews is one of the social media tactics that you cannot do without. The more reviews you have, the higher Facebook will place your page in search results when people search for your services within the platform.
8 – Finally, post pictures of your work and your office. Show people your professional side on Facebook. Show off your fancy new tools or brag about the cutting-edge solar panels you just installed.
Give people the sensation that something exciting is always happening at your construction company.
There is a fine line between posting frequently and being annoying. If you post too much on any platform, it devalues each post. However, if you don’t post enough, your presence is unlikely to grow. How do you strike that balance?
The key is always to be helpful. Like or reshare someone else’s great answer to a question you’ve encountered. Show people how to build something, even if it means they might not hire you. Invest in your community, and they will invest in you.
Here are some ideas of what you can post on both Facebook and Instagram:
Show the beauty of construction, and don’t be afraid of getting creative with your shots!
TIP: Avoid posting pictures of your family (unless they work with you), food, and substances as these are unflattering and will shine a negative light on your business.
Okay, you have an up-to-date Facebook page, now what?
Facebook marketing is complicated and time-consuming. Since most of you manage your social media, we’re outlining the most important tips and tactics that you can keep in mind to build a following and target your audience slowly (and how to avoid being spammy!).
It’s hard for many businesses to accept the fact that traditional forms of marketing, such as cold calling, billboards and flyers, are no longer effective in swaying consumer behaviour. And you can’t keep relying on word-of-mouth. Aren’t you tired of scrapping the bottom of the barrel for clients? Marketing gives you the power to choose the ideal customers that you’d want to work with.
Users are now trusting social media platforms to find recommendations, share advice & tips, leave reviews, purchase products from others in Marketplace, and more. This new way of consumerism is here to stay, so don’t get left behind. Invest in social media marketing, whether it’s with your time or by running campaigns.
We recommend outsourcing your social media ads and management if you want to do more. We don’t expect business owners to be professional social marketers. Focus on what you do best, and we can help with the rest. Get in touch with us if you wish to learn more.
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Magneta Marketing Agency, Inc. is a one-stop shop for all your website design, branding and digital construction marketing needs. We help subcontractors and construction businesses grow with online reputation management and lead generation.
