Bing Ads – A Lead Generating Gold Mine for Construction Companies?
As a construction company, you know the importance of reaching potential customers and generating leads. But with so many advertising options out there, it can be difficult to know where to focus your efforts. One platform that is often overlooked is Bing Ads, the advertising platform for Bing, Microsoft’s search engine.
Construction companies can benefit from Bing Ads advertising. Bing Ads is Microsoft’s search engine’s advertising platform, and it allows businesses to create and run ads on Bing and its partner networks, such as Yahoo. Bing Ads advertising can be a more cost-effective way to reach a different audience than Google Ads, and it can help you reach a larger audience of potential customers.
Less competition
According to some sources, Bing is Canada’s second most popular search engine, trailing only Google. However, when compared to Google, the percentage of Canadians who use Bing is relatively low. As of 2021, Google is estimated to have approximately 94% of the Canadian search engine market share, while Bing has approximately 2.5%. As a result, while it’s difficult to know how many Canadians specifically use Bing Ads, we can assume that the number is significantly lower than the number of Canadians who use Google Ads.
Because Bing is used by fewer people, there is less competition for advertising space on the platform. This means that construction firms may be able to get their ads in front of a target audience for a lower cost-per-click than they would on Google Ads.
Reach an older audience
While Bing Ads may not have the same market share as Google Ads, it’s important to remember that Bing has a user base of its own, and advertising on Bing Ads can be a cost-effective way to reach a different audience than on Google. In fact, Bing Ads reaches an older and more affluent demographic than Google Ads, making it a great option for targeting potential customers who may have a higher purchasing power.
You can target specific demographics such as location, age, and interests, which can help construction companies reach specific audiences. For example, if your company specializes in high-end home construction, you can use Bing Ads to target older, affluent homeowners who are likely to be in the market for a new home. And, because you can track conversions and measure campaign success, you can make data-driven decisions about how to optimize your ads for maximum results.
Target website visitors that didn’t convert
Furthermore, Bing Ads allows you to use Remarketing to target users who have previously visited your website. This can be a great way to stay in front of potential customers who aren’t ready to buy but are still interested in your services. The ability to use Remarketing is one of the primary advantages of using Bing Ads for lead generation campaigns.
Remarketing allows you to target users who have previously visited your website, which can be a great way to stay in front of potential customers who aren’t ready to buy but are still interested in your services.
This can be especially beneficial for construction companies. Long sales cycles are common in the construction industry, and it can take time for a potential customer to decide whether or not to proceed with a project.
You can keep your company in front of potential customers throughout their decision-making process by using Remarketing, increasing the likelihood that they will choose your company when they are ready to move forward.
Another advantage of Remarketing is that it allows you to create targeted ads that are more relevant to potential customers’ specific interests and needs.
For example, if someone has viewed information about your services on your website, you can create an ad that specifically highlights the benefits of working with your company. This can help your ads be more effective and increase the likelihood that potential customers will take action.
Furthermore, by remarketing your services with a special offer or limited-time promotion, you can create a sense of urgency and scarcity, which will encourage potential customers to act quickly, which can be a great way to generate leads and increase conversions.
Bing Ads offer better ROI
When it comes to budget, Bing Ads can also be a good choice. Bing Ads typically has a lower cost per click (CPC) than Google Ads, which means you can get more clicks and leads for your budget. You can also control your spending and ensure the profitability of your campaigns by setting a daily budget and bidding on keywords.
It’s also worth noting that Bing Ads is linked to other platforms like Yahoo, which expands your reach and allows you to reach more potential customers.
To summarise, Bing Ads is an important component of any construction company’s digital marketing strategy. It provides a low-cost way to reach a diverse audience, specific demographics, and a variety of ad formats. It also supports remarketing, conversion tracking, and daily budgeting.
You can reach more potential customers and generate more leads for your business by incorporating Bing Ads into your lead-generation campaigns. As always, conduct research on your target audience and compare the cost of advertising on Bing Ads to other platforms, but don’t overlook the platform’s potential benefits.
